The process of improving the ease and efficiency with which guests can navigate and interact with your short-term rental listing, booking process, and communication channels.
Menu
Glossary Term: Guest Journey
8 posts
The journey a potential guest takes from first becoming aware of your property to booking a stay. Understanding this funnel helps optimize marketing and guest experience.
The stages a potential guest goes through from initial awareness of a short-term rental property to making a booking decision, influenced by marketing and guest communication.
The practice of strategically designing and managing all aspects of a guest’s stay to create a positive and memorable experience.
The sum of all interactions and perceptions guests have with a host and their property, from the initial booking process to the end of their stay.
A visual representation of the steps a guest takes from the moment they become aware of your short-term rental to the end of their stay and beyond, used to identify areas for improvement in the guest experience.
The stage in the guest journey when potential guests research and form opinions about a short-term rental before booking.
The initial phase in the marketing funnel where potential guests become aware of a short-term rental property or destination but haven’t yet considered booking.