Additional services offered to guests for an extra fee, such as airport transportation, grocery delivery, or restaurant reservations.
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Glossary Term: Guest Experience
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Arranging for professional food and beverage services for guests, often for special events or enhanced experiences.
The complete end-to-end flow of activities involved in a specific business process, such as guest acquisition or property maintenance, within a short-term rental context.
Creating a narrative around your short-term rental brand that connects with guests on an emotional level. This can involve sharing your property’s history, highlighting local experiences, or showcasing your unique hosting style.
The personality and tone of your short-term rental brand, as conveyed through your communication channels. Developing a consistent brand voice helps build trust and recognition with potential guests.
High-speed internet access is essential for most short-term rental guests. Offering reliable and fast internet can be a key selling point for your property.
The commitment a short-term rental brand makes to its guests, outlining the value and experience they can expect.
A semi-fictional representation of your ideal guest, based on research and data about your existing and potential customers. Creating detailed buyer personas helps short-term rental hosts tailor their marketing efforts, property amenities, and communication strategies to attract their target audience.
Unique and desirable amenities that generate excitement and attract guests, such as hot tubs, game rooms, or outdoor entertainment areas.
A document used to define and articulate a brand’s core message, values, and personality. For short-term rental hosts, a BMW helps create a consistent brand identity across listings, communication, and guest experience.
A compelling story that communicates the essence of a short-term rental’s brand, connecting with potential guests on an emotional level and creating a memorable experience.
The seamless integration of various services, such as cleaning, linen, and concierge services, to provide a comprehensive and hassle-free experience for short-term rental guests.