The process of identifying the approximate geographical location of a device using its IP address. This information can be used to personalize guest experiences and tailor recommendations.
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Glossary Term: Guest Data
5 posts
Data that guests willingly and proactively share with a host or property manager, such as preferences, special requests, or feedback, allowing for personalized experiences and targeted marketing.
Systems or software used to manage and organize guest information, communication history, and preferences to personalize interactions and build strong guest relationships.
Data that a guest intentionally and proactively provides to a host or platform, such as preferences shared during booking.
A hypothetical software or platform that analyzes guest data to provide insights into booking patterns, preferences, and sentiment. This information can help hosts optimize their listings, pricing, and marketing strategies.