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Glossary Term: Guest Acquisition
19 posts
Optimizing the booking process to make it easy and seamless for guests to reserve your short-term rental property.
A globally recognized marketing science research institute known for its evidence-based insights on brand growth, particularly relevant for understanding how to attract a wider audience of potential guests to short-term rentals.
A reservation made directly through a host’s website or personal booking platform, bypassing third-party listing sites like Airbnb or VRBO.
The percentage of property views or inquiries that convert into actual bookings, indicating the effectiveness of marketing and listing optimization efforts.
A marketing metric that measures the average cost incurred to acquire a new booking. It helps hosts evaluate the effectiveness of their marketing campaigns.
A strategic outline of marketing activities aimed at attracting guests to a short-term rental property throughout the year, including online advertising, social media promotion, and content marketing.