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Glossary Term: Guest Acquisition
19 posts
Optimizing the booking process to make it easy and seamless for guests to reserve your short-term rental property.
A globally recognized marketing science research institute known for its evidence-based insights on brand growth, particularly relevant for understanding how to attract a wider audience of potential guests to short-term rentals.
A reservation made directly through a host’s website or personal booking platform, bypassing third-party listing sites like Airbnb or VRBO.
A marketing metric that measures the average cost incurred to acquire a new booking. It helps hosts evaluate the effectiveness of their marketing campaigns.
The percentage of property views or inquiries that convert into actual bookings, indicating the effectiveness of marketing and listing optimization efforts.
A strategic outline of marketing activities aimed at attracting guests to a short-term rental property throughout the year, including online advertising, social media promotion, and content marketing.