Rewarding repeat guests with exclusive benefits, discounts, or special offers to foster loyalty and encourage future bookings.
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Glossary Term: Customer Retention
5 posts
A metric used to measure the percentage of recurring revenue retained from existing customers over a specific period, excluding new customer revenue. In the short-term rental industry, NDR helps hosts and property managers understand their ability to retain guests and generate repeat bookings.
The ongoing relationship and repeat business generated from satisfied guests who choose to book the same short-term rental property or host again.
Connecting a short-term rental business with loyalty programs or rewards systems to incentivize repeat bookings and attract new guests.
A scientific approach to marketing based on empirical evidence and behavioral patterns, often applied to understand and optimize customer acquisition and retention in the short-term rental market.