The stages a potential guest goes through from initial awareness of a short-term rental property to making a booking decision, influenced by marketing and guest communication.
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Glossary Term: Customer Acquisition
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The average cost incurred to acquire a new guest, including marketing, advertising, and platform fees.
A scientific approach to marketing based on empirical evidence and behavioral patterns, often applied to understand and optimize customer acquisition and retention in the short-term rental market.
The framework that describes how a short-term rental business operates online, including revenue generation, customer acquisition, and service delivery. A well-defined ebusiness model is crucial for success in the short-term rental industry.
The expansion and development of a short-term rental business through online marketing, customer acquisition, and operational efficiency. Ebusiness growth strategies aim to increase bookings, revenue, and profitability.
Strategies and tools used to attract and capture potential guest inquiries through online channels, social media, and other marketing efforts.