The stages a potential guest goes through from initial awareness of a short-term rental property to making a booking decision, influenced by marketing and guest communication.
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Glossary Term: Customer Acquisition
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The average cost incurred to acquire a new guest, including marketing, advertising, and platform fees.
A scientific approach to marketing based on empirical evidence and behavioral patterns, often applied to understand and optimize customer acquisition and retention in the short-term rental market.
The expansion and development of a short-term rental business through online marketing, customer acquisition, and operational efficiency. Ebusiness growth strategies aim to increase bookings, revenue, and profitability.
The framework that describes how a short-term rental business operates online, including revenue generation, customer acquisition, and service delivery. A well-defined ebusiness model is crucial for success in the short-term rental industry.
Strategies and tools used to attract and capture potential guest inquiries through online channels, social media, and other marketing efforts.