The path a guest takes from the moment they discover a short-term rental listing to the completion of their booking and beyond, encompassing all interactions with the website, app, and host.
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Glossary Term: Conversion Optimization
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The percentage of potential guests who book a stay after viewing the property listing. It measures the effectiveness of marketing and listing optimization efforts.
The percentage of website visitors or potential guests who take a desired action, such as making a booking or submitting an inquiry.
The percentage of property views or inquiries that convert into actual bookings, indicating the effectiveness of marketing and listing optimization efforts.