A platform or channel through which a short-term rental property is advertised and booked, such as Airbnb, VRBO, Booking.com, or a property manager’s website.
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Glossary Term: Advertising
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A type of online advertising that blends seamlessly with the platform it appears on, such as sponsored listings on social media or search engines, designed to attract potential guests to the rental property.
Employing a diverse range of marketing channels beyond Airbnb and VRBO, such as social media, email marketing, and metasearch engines, to reach a wider audience and maximize bookings.
A marketing technique that uses seemingly contradictory elements to create a memorable and attention-grabbing message, often used in short-term rental listings to highlight unique features or experiences.
Marketing efforts that involve spending money to drive traffic to your listings, such as through online advertising or social media campaigns.
The process of attracting potential guests interested in booking a short-term rental property, using various marketing channels and strategies.
A pre-designed framework or document that guides hosts in creating a comprehensive marketing strategy for their short-term rental property.
Various online and offline platforms used to promote short-term rental properties, such as social media, travel blogs, email marketing, and paid advertising.
A short, catchy tune or song used in advertising, often used to promote brand awareness and recall. While not common for individual short-term rental properties, property management companies or platforms might use jingles in their marketing campaigns.
Utilizing aerial advertising methods like banners towed by gyroplanes to target specific geographic areas and promote short-term rental properties.
A piece of code from Meta (formerly Facebook) that you can place on your website to track visitor activity and conversions, allowing for targeted advertising and remarketing campaigns to potential guests on Facebook and Instagram.
A marketing strategy that focuses on reaching potential guests within specific Designated Market Areas (DMAs), typically using advertising platforms that allow for geographic targeting.