The phenomenon where a platform or service becomes more valuable as more users join and contribute to it, such as the increasing number of listings and guests on Airbnb and VRBO.
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The average cost incurred to acquire a new guest, including marketing, advertising, and other expenses, used to measure marketing effectiveness.
Laws, rules, and guidelines set by local governments or homeowners’ associations that govern short-term rentals, including licensing, safety, and taxation.
High-end or luxurious features and amenities offered in a short-term rental property to attract discerning guests.
Curated suggestions provided to guests for nearby attractions, restaurants, activities, and points of interest to enhance their overall travel experience.