A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
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A questionnaire sent to guests after booking to gather preferences, expectations, or special requests, allowing for personalized service.
Regulations set by the Federal Communications Commission (FCC) to ensure that websites and online platforms, including short-term rental listings, are accessible to…
The common characteristics of guests who book short-term rentals, such as age, gender, location, travel purpose, and booking behavior.
The common action of browsing through short-term rental listings on mobile apps using a swiping gesture to quickly view options.