A reservation made outside of online travel agencies (OTAs) like Airbnb or VRBO, directly between the host and the guest.
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The process of researching and analyzing competing short-term rental properties in the same area to understand their pricing, amenities, marketing strategies, and…
Dividing the target audience into distinct groups based on shared characteristics, such as demographics, travel motivations, or booking behavior, to tailor marketing…
A business expansion strategy for short-term rental management companies that focuses on organic growth through reinvesting profits, acquiring new properties, and expanding…
A decrease in the number of reservations made for a short-term rental property, often indicating a need to adjust pricing, marketing, or…