A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
You may also like
Fast and reliable internet access provided as an essential amenity for short-term rental guests, particularly important for remote workers and digital nomads.
A pre-defined agreement outlining the roles and responsibilities of property owners, co-hosts, or property managers in handling repairs and upkeep of a…
The use of internet-connected devices and platforms to facilitate communication with guests, such as smart speakers for providing information or messaging systems…
Advertising a short-term rental property on multiple booking platforms simultaneously, such as Airbnb, VRBO, and Booking.com, to maximize visibility and potential bookings.