A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
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The proactive upkeep and repair of short-term rental properties, utilizing technology and preventative measures to ensure guest satisfaction and minimize potential issues.
A pricing strategy where rental rates are automatically adjusted based on real-time market data, such as demand, competitor pricing, and seasonality, to…
Evaluations and feedback left by guests after their stay at a short-term rental, publicly viewable on platforms like Airbnb and VRBO.
A tax levied on the rental of accommodations, including short-term rentals, in many jurisdictions. Also known as a transient occupancy tax or…