A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total marketing expenses by the number of bookings generated.
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A dynamic pricing strategy that adjusts rental rates based on peak travel times, such as holidays, weekends, and special events.
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Promoting a rental property by highlighting the attractions and experiences available in the surrounding area.
Resources and platforms that provide data and insights into short-term rental market trends, competitor analysis, and pricing optimization.