A viral marketing technique that leverages word-of-mouth and social media to generate excitement and buzz around a product or service. Short-term rental hosts can use buzz marketing by encouraging guest reviews, partnering with influencers, and running contests to create a positive online presence.
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User-created content such as reviews, ratings, photos, and videos shared by guests about their experiences at a short-term rental property.
Actively monitoring, responding to, and managing guest reviews across various platforms. This includes encouraging positive reviews, addressing negative feedback constructively, and using…
Additional amenities and services offered to guests to enhance their stay, such as airport transfers, grocery delivery, or local tour arrangements.
The cleaning process that takes place between guest stays in a short-term rental property, ensuring it’s ready for the next guest.