The extent to which guests can identify and recall a short-term rental brand based on its visual elements, messaging, or reputation.
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Researching and understanding the local short-term rental market, including competitor pricing, occupancy rates, and demand trends.
A globally recognized marketing science research institute known for its evidence-based insights on brand growth, particularly relevant for understanding how to attract…
A property management software or platform designed with an easy-to-use interface, simplifying tasks for both hosts and guests.
Online platforms like Airbnb and VRBO that cater to a large volume of tourists seeking short-term accommodations.