What impact do reviews have on the success of a VRBO listing?

When it comes to booking a vacation rental, reviews are one of the most important factors that potential guests consider. A positive review can help convince a potential guest to book your property, while a negative review can scare them away. In this blog post, we’ll discuss the impact that reviews have on the success of a VRBO listing, and we’ll provide tips on how to get more positive reviews.

How reviews affect booking rates

A study by HomeAway found that properties with a 4.5 star rating or higher had a 45% higher booking rate than properties with a 3.5 star rating or lower. This means that even a small difference in your review score can have a big impact on your bookings.

There are a few reasons why reviews are so important to potential guests. First, reviews provide them with valuable information about your property. They can learn about the location, the amenities, and the overall experience of other guests. Second, reviews help potential guests to gauge the trustworthiness of your property. If there are a lot of negative reviews, potential guests may be hesitant to book your property because they’re worried about having a bad experience.

How to get more positive reviews

There are a few things you can do to increase the likelihood of getting positive reviews from your guests.

• Provide excellent customer service. This means being responsive to your guests’ inquiries, going above and beyond to meet their needs, and resolving any issues quickly and efficiently.
• Make sure your property is clean and well-maintained. Guests want to stay in a property that is clean and comfortable.
• Provide amenities that your guests will appreciate. This could include things like free wifi, a pool, or a washer and dryer.
• Be honest in your listing description. Don’t exaggerate the amenities or the location of your property.
• Ask for reviews. When your guests check out, send them a friendly email asking them to leave a review on VRBO.

Conclusion

Reviews are an important part of the vacation rental industry. They can help you attract more bookings and increase your revenue. By following the tips in this blog post, you can increase the likelihood of getting positive reviews from your guests and boost the success of your VRBO listing.

Additional resources

• How to Get More Reviews on VRBO
• How to Get More Reviews on VRBO
• How to Get More Reviews on VRBO