How to Make Your VRBO Listing Stand Out in a Competitive Market

The vacation rental market is booming, with more and more people looking to rent homes and apartments for their vacations. This means that the competition for VRBO listings is fierce. If you want your listing to stand out from the crowd, you need to make sure that it is well-presented and offers something unique.

Here are a few tips to help you make your VRBO listing stand out in a competitive market:

1. Use high-quality photos

The first thing potential renters will see when they come across your listing is the photos. Make sure that you use high-quality photos that show off your property in its best light. The photos should be clear, well-lit, and taken from multiple angles. Avoid using blurry or pixelated photos, and don’t use photos that are too dark or too bright.

You should also make sure that the photos are representative of your property. Don’t use photos of other properties or photos that have been edited to make the property look better than it actually is. If you’re not sure how to take good photos of your property, you can hire a professional photographer to help you out.

2. Write a detailed description

The description of your listing is just as important as the photos. This is your chance to sell potential renters on your property and convince them that it’s the right place for them to stay.

When writing your description, be sure to include all of the relevant information about your property, such as the number of bedrooms and bathrooms, the amenities that are included, and the location. You should also make sure to highlight any unique features that your property has to offer.

It’s also important to write your description in a clear and concise way. Avoid using jargon or technical terms that potential renters may not understand. And make sure to proofread your description carefully before you submit it.

3. Offer competitive rates

One of the best ways to attract renters is to offer competitive rates. Of course, you don’t want to price yourself out of the market, but you also don’t want to undercut yourself. Do some research to see what other properties in your area are charging, and then set your rates accordingly.

You may also want to consider offering discounts or specials during slow periods. This can help you fill up your property during times when there is less demand.

4. Promote your listing

Once you’ve created a great listing, you need to promote it so that potential renters can find it. There are a number of ways to promote your listing, including:

• Paying for advertising on VRBO
• Sharing your listing on social media
• Submitting your listing to travel blogs and websites
• Reaching out to travel agents and tour operators

The more you promote your listing, the more likely it is that potential renters will see it and book your property.

5. Provide excellent customer service

Once you’ve booked a renter, it’s important to provide them with excellent customer service. This means being responsive to their questions and concerns, and going above and beyond to make sure that they have a positive experience.

Here are a few tips for providing excellent customer service:

• Be responsive to emails and phone calls
• Be friendly and helpful
• Go the extra mile to make sure that your renters have a positive experience

By following these tips, you can increase your chances of attracting renters and making your VRBO listing stand out in a competitive market.

Bonus tip: Use VRBO’s rental guarantee

VRBO offers a rental guarantee that protects renters from any unexpected issues that may arise during their stay. This can give potential renters peace of mind and make them more likely to book your property.

To learn more about VRBO’s rental guarantee, visit their website: