The characteristics and preferences of individuals who use platforms like Airbnb and VRBO to book short-term rentals, including age, location, travel purpose, and budget.
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The practice of displaying online advertisements to specific audiences based on demographics, interests, and online behavior. In short-term rental marketing, this could…
Desirable and often unique features or services offered at a short-term rental that enhance guest satisfaction and differentiate it from competitors, such…
Adjusting rental rates during slower seasons to attract bookings and maintain a steady flow of income.
A physical or digital permit provided to guests in short-term rentals, granting them access to designated parking areas, often required in urban…