The process of identifying and interpreting patterns and changes in vacation rental data, such as booking trends, pricing fluctuations, and guest preferences.
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A marketing strategy that encourages existing guests to recommend the rental property to others, often through incentives like discounts or credits.
Strategies for encouraging past guests to refer new customers to short-term rental properties, often through discounts, rewards, or exclusive perks.
In website analytics, the percentage of visitors who leave a website after only viewing one page.
A marketing technique that combines geographic and demographic data to identify and target specific customer segments. Short-term rental managers can use geodemographic…