Dividing the target audience for a short-term rental into smaller groups based on demographics, travel preferences, or booking behavior.
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An “Ojalá Moment” is a specific instance within a guest’s stay that creates a lasting positive impression and embodies the Ojalá Effect….
The phenomenon where a platform or service becomes more valuable as more users join and contribute to it, such as the increasing…
Short for “Short-Term Vacation Rental Platform,” it refers to online marketplaces like Airbnb and VRBO that connect property owners with travelers seeking…
A digital or physical guide providing guests with essential information about the property, amenities, house rules, and local recommendations.