Targeted marketing efforts focused on attracting guests from the local area or region to a vacation rental.
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The competitive environment in which Ibis hotels operate, including other budget hotel chains and alternative accommodations.
An application by Ibis hotels for guests to manage their bookings, access hotel information, and request services.
Additional services offered to guests beyond the basic accommodation, enhancing their experience and potentially generating extra revenue. Examples include airport transfers, grocery…
A pricing strategy where rental rates vary depending on the day of the week to account for fluctuations in demand, such as…