The maximum number of tourists a destination or accommodation can support without negatively impacting the environment, local community, or guest experience.
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A marketing strategy that focuses on targeting a specific and well-defined segment of the market, such as families with pets or digital…
Marketing efforts that involve spending money to drive traffic to your listings, such as through online advertising or social media campaigns.
A booking method where the guest books a property without knowing its exact location or seeing photos, often at a discounted rate.
The broader sector encompassing businesses that provide lodging, food and beverage, and other services to travelers, including short-term rentals.