A marketing strategy that focuses on targeting a specific segment of the market with tailored messaging and offerings, such as pet-friendly rentals or properties catering to digital nomads.
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The process of researching and comparing the average nightly rates of similar short-term rental properties based on their square footage in a…
Dividing potential guests into distinct groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This allows hosts and…
An analytics tool provided by Facebook that offers data about the performance of Facebook Pages and ads, which can be leveraged by…
Scannable codes often used to provide guests with quick access to property information, WiFi passwords, or local recommendations.