A marketing strategy that focuses on targeting a specific segment of the market with tailored messaging and offerings, such as pet-friendly rentals or properties catering to digital nomads.
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Guidelines that define the visual identity, messaging, and overall presentation of a short-term rental brand.
A designated landing area for helicopters, often found in luxury or remote properties, offering exclusive arrival and departure options.
Advantages of securing bookings directly through a host’s website or channels, such as lower fees and increased control over pricing and communication.
A one-time charge added to the rental cost to cover the expense of cleaning the property between guest stays.