A marketing strategy that focuses on targeting a specific segment of the market with tailored messaging and offerings, such as pet-friendly rentals or properties catering to digital nomads.
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The idea that 80% of the insights from guest reviews often come from 20% of the feedback, highlighting key areas for improvement.
A centralized interface within a short-term rental platform or management software that provides hosts with an overview of their listings, bookings, calendar…
A premium host status on some platforms, achieved through consistently high performance metrics and exceptional guest satisfaction.
A digital or physical guide providing guests with all the necessary information about the property, amenities, house rules, and local recommendations.