The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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Indicates that a short-term rental property is managed by a professional property management company, responsible for handling bookings, cleaning, and guest communication.
A metric used to measure customer loyalty and satisfaction, calculated by asking guests how likely they are to recommend the rental property…
The typical spending patterns of target guests in a specific market, influencing pricing strategies and amenity offerings.
A growing trend of travelers choosing to vacation during the shoulder seasons or off-peak periods to take advantage of lower prices, smaller…