The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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A legal permit required by many local governments to operate a short-term rental business. Obtaining the necessary business licenses ensures compliance with…
A term used to describe a moment of excitement, celebration, or success in the short-term rental industry. It is often used to…
The estimated number of active short-term rental listings and revenue generated in Olathe, Kansas, reflecting the scale of the local industry.
High-quality photographs that showcase a property’s best features and amenities to attract potential guests on listing platforms.