The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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A hypothetical software or platform that analyzes guest data to provide insights into booking patterns, preferences, and sentiment. This information can help…
Additional amenities that go beyond the basic necessities, such as hot tubs, swimming pools, game rooms, or bicycles, offered to enhance guest…
Communication between hosts and guests on short-term rental platforms, typically through the platform’s messaging system.
A software solution used by property managers or hosts to automatically generate rental quotes based on factors like seasonality, demand, length of…