The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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A booking policy that imposes stricter terms and conditions for cancellations, typically resulting in higher penalties for guests.
Implementing advanced stabilization technology in properties with unique features like rooftop decks or balconies, ensuring guest comfort and safety.
A popular travel platform where guests can research, book, and review vacation rentals, playing a significant role in influencing traveler decisions.
Methods and technologies used to manage and control guest access to the rental property, such as keyless entry or lockboxes.