The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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Implementing measures to ensure the consistent quality of the guest experience, including regular property inspections, guest feedback surveys, and standardized procedures.
Technical drawings of a property that show a 3D view, often used for visualizing the layout and design of a short-term rental.
When a host-sent special offer or pre-approval for a booking request expires after a certain period of time, requiring the guest to…
Gathering data directly from guests with their consent, typically through surveys, preference forms, or direct interactions. This data can be used to…