The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
Menu
You may also like
A style of architecture characterized by pointed arches and ribbed vaults, sometimes found in historic short-term rentals, adding unique character and charm.
Personalized messages sent through the Uwelcome platform to enhance the guest experience before, during, and after their stay.
A type of short-term rental where guests have exclusive access to an entire property, including all bedrooms, bathrooms, living spaces, and kitchen…
A communication system that integrates various messaging channels, such as email, SMS, and in-app messaging, allowing hosts to manage all guest communication…