The average cost incurred to acquire a new guest, including marketing, advertising, and other expenses, used to measure marketing effectiveness.
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The number of times a vacation rental listing is displayed to potential guests on a platform like Airbnb or VRBO.
Local laws, regulations, and permit requirements that hosts must comply with when operating a short-term rental.
A discounted rate offered to guests who book multiple stays or extended stays at a short-term rental.
Monitoring, responding to, and managing guest reviews on platforms like Airbnb and VRBO to maintain a positive reputation.