A centralized platform within a channel manager or property management system that provides data visualizations and insights on booking trends, revenue, and channel performance.
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A market research technique where hosts divide potential guests into subgroups based on shared characteristics to analyze pricing strategies, amenities preferences, and…
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Adjusting rental rates based on fluctuations in demand throughout the year, typically charging higher prices during peak seasons and lower prices during…
Marketing strategies that actively reach out to potential guests, such as social media advertising, email campaigns, and influencer collaborations.