A market research technique where hosts divide potential guests into subgroups based on shared characteristics to analyze pricing strategies, amenities preferences, and booking patterns.
Menu
You may also like
The use of natural language processing (NLP) techniques to analyze guest reviews and feedback, identifying positive and negative sentiment to improve guest…
Compressing property images to reduce file size without compromising visual quality, ensuring faster loading times on listing platforms and a smoother browsing…
A marketing strategy targeting travelers seeking accommodations during the spring and autumn equinoxes, often emphasizing unique experiences related to these events.
A budget-friendly hotel chain that can serve as a benchmark for pricing competitively in the short-term rental market.