The process of dividing potential guests into specific groups based on shared characteristics, allowing hosts to tailor their marketing efforts and property amenities to attract specific types of travelers.
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Segmentation
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The use of high-quality, professional photography to showcase short-term rental properties in the best possible light, attracting potential guests and maximizing bookings.
Providing amenities and features specifically catered to families with young children, such as high chairs, cribs, and childproofing measures.
Arrangement or provision of transportation services by the host, such as airport pick-up/drop-off, local shuttle services, or access to bicycles.
Refers to situations where the owner or a long-term tenant also occupies a portion of the property while renting out other areas…