The process of encouraging guests to leave positive reviews after their stay, often through follow-up communication and incentives.
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The process of optimizing short-term rental listings on platforms like Airbnb and VRBO to improve their visibility, attract more potential guests, and…
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A scientific approach to marketing based on empirical evidence and behavioral patterns, often applied to understand and optimize customer acquisition and retention…
The process of tracking, analyzing, and reporting on the financial performance of a short-term rental property, including revenue, expenses, and profitability.