Strategies for maximizing occupancy and revenue by adjusting minimum and maximum stay lengths based on demand patterns and seasonal trends.
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The specific configuration of beds and sleeping spaces within a short-term rental, including the number of each bed type and their location.
Marketing strategy where existing guests are incentivized to refer new guests, often through discounts or credits.
A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.
Techniques used to improve the visibility of a vacation rental listing in search results on platforms like Airbnb and VRBO, attracting more…