Actively seeking and leveraging guest reviews that highlight aspects of the property and hosting experience most valued by the defined target market.
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A term used to describe a vacation rental that is exceptionally clean and sanitary, often exceeding guest expectations.
A vacation rental stay centered around wine regions, often including vineyard visits, tastings, and proximity to wineries.
The process of vetting potential guests before confirming bookings, using background checks, reviews, and communication to minimize risks.
An organic approach to marketing that focuses on building relationships and generating word-of-mouth referrals, often leveraging social media and local community engagement.