Communicating with potential and existing guests in a way that acknowledges and addresses the specific concerns and preferences of the defined target market.
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An acronym for “Short-Term Vacation Experience Management,” it encompasses the strategic approach of optimizing all aspects of the guest journey in short-term…
The strategic use of lighting to create a welcoming and relaxing atmosphere in a short-term rental, enhancing guest comfort and contributing to…
A hypothetical example of a local occupancy tax specific to Oquawka, Illinois. Short-term rental hosts in this area would be responsible for…
Refers to the influence of short-term rentals on local elections and political campaigns, often related to issues like housing affordability and neighborhood…