A metric used by Airbnb and VRBO to track how quickly a host responds to guest inquiries and booking requests, influencing search ranking and Superhost status.
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The ability to communicate the unique value proposition, personality, and benefits of a short-term rental property clearly and concisely to potential guests.
Guidelines and restrictions established by the host for guests staying at their short-term rental, such as no smoking or pet policies.
A marketing strategy that adjusts promotional efforts based on seasonal demand, targeting specific traveler segments during peak booking periods.