A targeted marketing strategy that focuses on attracting guests from specific geographic areas, often within driving distance, to maximize occupancy during off-seasons or fill last-minute bookings.
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A measure of the profitability of a rental property, calculated by dividing the annual net income by the total investment and expressing…
A digital or physical guide provided to guests upon arrival, offering essential information about the property, local recommendations, and house rules.
The initial nightly price set by the host for their listing, excluding any additional fees or discounts.
A short-term rental experience that feels genuine and true to the local culture or the property’s unique character, often incorporating local design…