Investing heavily in marketing channels that fail to reach the target audience or generate a positive return on investment, leading to wasted resources and minimal impact.
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An individual or company hired by property owners to manage their short-term rental properties, handling tasks such as marketing, bookings, guest communication,…
Positive reviews or referrals for a short-term rental shared by previous guests on the neighborhood-based social networking platform, Nextdoor.
Refers to using rental income from platforms like Airbnb and VRBO to finance travel expenses for personal trips and vacations.
The exchange of information between hosts and guests throughout the booking and stay process.