A marketing technique that uses seemingly contradictory elements to create a memorable and attention-grabbing message, often used in short-term rental listings to highlight unique features or experiences.
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The process of interacting with guests before, during, and after their stay, encompassing inquiries, booking confirmations, check-in instructions, addressing concerns, and collecting…
The process of identifying potential hazards and evaluating the likelihood and severity of their impact on a short-term rental business, including property…
Dividing potential guests into distinct groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This allows hosts and…
Regularly reviewing and analyzing guest reviews, comments, and feedback from platforms like Airbnb and VRBO to identify areas for improvement and enhance…