A marketing technique that uses seemingly contradictory elements to create a memorable and attention-grabbing message, often used in short-term rental listings to highlight unique features or experiences.
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(Philosophical reference) A Greek philosopher who advocated for skepticism, particularly about the possibility of certain knowledge. In the context of STR, this…
Effective and personalized communication with guests throughout their stay, from pre-booking inquiries to post-stay follow-ups, to enhance satisfaction and encourage positive reviews.
A system for collecting, analyzing, and responding to guest feedback, including reviews, surveys, and direct communication.
A structured approach to managing a brand, including defining brand values, identifying target audiences, developing brand messaging, and measuring brand performance, applicable…