The effects of short-term rentals on the tourism industry and local communities in Okinawa, Japan, considering both benefits and challenges.
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A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.
A reservation made outside of online travel agencies (OTAs) like Airbnb or VRBO, directly between the host and the guest.
The art and science of enhancing the interior of a short-term rental to create a functional, aesthetically pleasing, and welcoming space that…
Digital tools and resources designed to assist with various aspects of short-term rental management, including channel management software, pricing tools, and guest…