The percentage of time a short-term rental is booked over a specific period, indicating the property’s popularity and revenue potential.
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Marketing strategies focused on creating memorable experiences for guests, enhancing their stay and encouraging positive reviews and word-of-mouth referrals.
Measures taken by hosts to prepare for and respond to emergencies or natural disasters that may affect guests or the property.
The overall experience of staying at a traditional Japanese inn, including the atmosphere, amenities, and cultural immersion.
The exchange of information, inquiries, and updates between hosts and guests throughout the booking process and during their stay.