A metaphorical term referencing the Norse god of the sea and wind, representing the unpredictable nature of the short-term rental market and the need for hosts to be adaptable and resilient.
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A marketing strategy that focuses on reaching potential guests within specific Designated Market Areas (DMAs), typically using advertising platforms that allow for…
An official document issued by local authorities granting permission to use a property for short-term rentals in compliance with zoning regulations.
A person who works remotely while traveling and often stays in short-term rentals for extended periods.
Building relationships with other short-term rental hosts, industry professionals, and local businesses. Networking can provide valuable insights, support, and potential partnerships.