A metaphorical term referencing the Norse god of the sea and wind, representing the unpredictable nature of the short-term rental market and the need for hosts to be adaptable and resilient.
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Dividing guests into distinct groups based on shared characteristics, such as demographics or travel purpose, to tailor marketing and services.
A critical term for impersonal, automated, or delayed communication from a short-term rental host, often relying heavily on templates or lacking in…
Offering potential guests brief in-person or virtual tours of the property to showcase its features and answer questions in real-time.
Clearly communicating the benefits and value that guests will receive from specific property features and amenities.