A marketing strategy that focuses on targeting a specific and well-defined segment of the market, such as families with pets or digital nomads.
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Targeting a specific segment of the short-term rental market, such as families, business travelers, or pet owners. Niche marketing involves tailoring listings,…
A subtle form of marketing that integrates promotional messages into the environment of the short-term rental, such as branded coasters, local guidebooks,…
A standalone website created by the host to promote their rental property, accept bookings directly, and potentially bypass platform fees.
A feature on Airbnb and other platforms that allows guests to book a property instantly without requiring host approval.