The practice of listing a short-term rental property on multiple platforms, such as Airbnb, VRBO, Booking.com, and others, to maximize visibility and booking potential.
Menu
You may also like
A certification program that recognizes short-term rentals that meet specific sustainability standards, such as energy efficiency, water conservation, and waste reduction.
A marketing technique that combines geographic and demographic data to identify and target specific customer segments. Short-term rental managers can use geodemographic…
(Used metaphorically) A win in STR that comes at a significant cost, such as getting a booking by lowering prices so much…
A marketing strategy that focuses on reaching potential guests within specific Designated Market Areas (DMAs), typically using advertising platforms that allow for…