A pre-designed framework or document that guides hosts in creating a comprehensive marketing strategy for their short-term rental property.
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Regular upkeep and repairs to ensure the rental property remains in good condition, addressing issues promptly to avoid guest inconvenience.
A comprehensive approach to managing real estate assets, encompassing financial, operational, and strategic aspects, often used interchangeably with property management in the…
A situation where one party’s gain is directly offset by another’s loss, sometimes relevant in competitive short-term rental markets.
A globally recognized marketing science research institute known for its evidence-based insights on brand growth, particularly relevant for understanding how to attract…