A measure of how much of the potential market for short-term rentals in a specific location is being captured by existing listings.
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The process of converting sensitive guest information, such as payment details and personal data, into an unreadable format to prevent unauthorized access…
Services that provide personalized recommendations and assistance to short-term rental guests, such as arranging transportation, booking activities, or making restaurant reservations.
The proximity of a short-term rental property to local points of interest, influencing its desirability.
A marketing metric that measures the average cost incurred to acquire a new guest booking. It is calculated by dividing the total…