A measure of how much of the potential market for short-term rentals in a specific location is being captured by existing listings.
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The process of gathering insights and data about the target audience, competitive landscape, and market trends to inform the development and refinement…
A Greek phrase meaning
Feedback and ratings provided by guests after their stay at a short-term rental, influencing future bookings and the property’s reputation.
The specific group of travelers a host or property manager focuses on attracting to their short-term rental. Defining a target market helps…