The distinct personality and tone used in all communication channels for a short-term rental business, reflecting the brand’s values and resonating with the target audience.
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The common action of browsing through short-term rental listings on mobile apps using a swiping gesture to quickly view options.
Elements on a listing or website that build trust and credibility with potential guests, such as verified reviews and security features.
A refundable fee collected from guests before their stay to cover potential damages to the property beyond normal wear and tear.
A period of time blocked off between guest bookings to allow for cleaning, maintenance, or to prevent back-to-back bookings.