The process of dividing a target market into smaller groups based on shared characteristics, such as travel purpose, demographics, or budget.
Menu
You may also like
Identifying opportunities to upsell additional services or amenities based on guest requests and preferences during their stay.
Promoting a short-term rental property as a desirable destination throughout the year, highlighting activities and attractions available in each season.
A marketing technique that combines geographic and demographic data to identify and target specific customer segments. Short-term rental managers can use geodemographic…
Additional services offered to guests beyond the basic accommodation, enhancing their experience and potentially generating extra revenue. Examples include airport transfers, grocery…