The process of dividing a target market into smaller groups based on shared characteristics, such as travel purpose, demographics, or budget.
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A reduced nightly rate offered to guests who book a longer stay, typically for a week or more.
Providing amenities and conveniences that cater to the specific needs and preferences of the target guest demographic, such as families, business travelers,…
Guidelines and etiquette for short-term rental hosts and guests to maintain positive relationships with neighbors and minimize disturbances.
The significance of strategically managing a short-term rental’s brand to differentiate from competitors, attract ideal guests, build loyalty, and ultimately increase bookings…