The process of determining the profitability of a short-term rental by subtracting expenses from revenue, expressed as a percentage.
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A pricing strategy where short-term rental rates are set lower than competitors to attract bookings and gain market share.
The practice of monitoring, responding to, and leveraging reviews on Yelp to enhance the reputation and visibility of a short-term rental.
Providing customer service and communication to guests in multiple languages to cater to a wider audience and enhance their experience.
The significant increase in short-term rental bookings, prices, and revenue experienced in host cities during the Olympic Games.