A short, catchy tune or song used in advertising, often used to promote brand awareness and recall. While not common for individual short-term rental properties, property management companies or platforms might use jingles in their marketing campaigns.
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Marketing strategy where existing guests are incentivized to refer new guests, often through discounts or credits.
Desirable and often unique features or services offered at a short-term rental that enhance guest satisfaction and differentiate it from competitors, such…
A strategy for attracting guests to a short-term rental by leveraging existing online presences, such as social media profiles or personal websites,…
A type of insurance that covers damages or losses to equipment rented out to guests as part of a short-term rental agreement.