A semi-fictional representation of a host’s perfect guest, outlining their demographics, interests, travel habits, and desired experience. Used to tailor marketing and attract suitable bookings.
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The performance and consistency of the internet connection provided at a vacation rental, crucial for remote work and entertainment.
A trend where short-term rentals incorporate wellness-focused amenities and experiences, such as yoga mats, meditation spaces, or partnerships with local spas.
Encompasses the strategies and tactics used to promote short-term rentals and attract potential guests through various online and offline channels.