A semi-fictional representation of a host’s perfect guest, outlining their demographics, interests, travel habits, and desired experience. Used to tailor marketing and attract suitable bookings.
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A call-to-action button on a website or listing that encourages users to take a specific action, such as ‘Book Now’, ‘Learn More’,…
The charges imposed by short-term rental platforms like Airbnb and VRBO for using their services, typically calculated as a percentage of the…
The different pricing models used by short-term rental platforms like Airbnb and VRBO for charging hosts fees for using their services, often…
The practice of analyzing market data and implementing pricing strategies to maximize rental income and occupancy rates.