A specific segment of the travel market that a host caters to, such as families, business travelers, or pet owners, influencing property features and marketing.
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Dividing potential guests into distinct groups based on shared characteristics to tailor marketing and services effectively.
The various platforms or methods used to communicate with guests, including email, SMS, messaging apps, and phone calls.
Investing heavily in marketing channels that fail to reach the target audience or generate a positive return on investment, leading to wasted…
A premium cleaning service offered between guest stays, often at an additional cost, that guarantees a faster turnaround time for cleaning and…