Dividing guests into distinct groups based on shared characteristics, such as demographics or travel purpose, to tailor marketing and services.
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A term for a generic, uninspired, or misleading marketing approach for a short-term rental, often relying on stock photos, exaggerated descriptions, or…
Employing a diverse range of marketing channels beyond Airbnb and VRBO, such as social media, email marketing, and metasearch engines, to reach…
The process of researching and comparing your short-term rental to competitors in the area to identify pricing trends, amenities, and marketing strategies.
A software platform used to manage bookings, calendars, and guest communication for short-term rentals.